Experience

10+ years of experience building high-performance, SEO-optimized web platforms

Lead Web Developer

DialpadDec 2022 - Present

Promoted to Lead Web Developer (May 2025) after successfully governing site architecture and technical SEO performance. Direct ticket triage for a 3-person engineering team, ensuring alignment between development velocity and business priorities. Maintain architecture security by proactively scheduling patches and enforcing strict code standards.

Key Achievements

  • Engineered site-wide Core Web Vitals optimization, slashing Mobile LCP by 38% (4.2s to 2.6s) and reducing CLS to 0.02
  • Architected SEO-safe migration protocols for 1,000+ dynamic pages with zero traffic loss during Next.js App Router migration
  • Led critical Contentful CMS API limitations resolution, reducing localization workflow overhead through automated content fallback logic
  • Achieved 17% improvement in mobile responsiveness leveraging React Server Components to reduce client-side JavaScript bundles

Technologies & Skills

Next.jsReactTypeScriptContentfulTechnical SEOCore Web VitalsVercel

WordPress+PHP Developer - Manager

Quinstreet India Pvt. Ltd.March 2019 - Nov 2022

Developed insure.com from scratch and maintained the website on WP Engine. Initiated scrum meetings for task discussions and approach for redesign projects. Built multisite WP setup for websites syncing content from in-house content engine software.

Key Achievements

  • Migrated content from in-house engine to WordPress through custom build plugin with data and field mapping
  • Created script to convert HTML content to Gutenberg-friendly format during import
  • Developed custom Gutenberg blocks for pros & cons, highlight box, accordion, and question-answer schema
  • Improved Core Web Vitals and ensured ADA compliance across all properties

Technologies & Skills

WordPressPHPGutenbergMySQLWP EngineNunjucksADA Compliance

Web Consultant

Centelon India Pvt. Ltd.July 2018 - March 2019

Provided technical consulting for web development projects, focusing on CMS integration and custom development solutions.

Key Achievements

  • Implemented Mailchimp, Salesforce and Pardot integrations
  • Developed WooCommerce solutions for e-commerce clients
  • Provided support for CraftCMS platform implementation

Technologies & Skills

WordPressCraftCMSWooCommerceSalesforcePardot

WordPress Developer

CrescenteDec 2016 - June 2018

Developed and customized WordPress websites according to client requirements. Integrated marketing automation platforms and provided ongoing support for existing sites.

Key Achievements

  • Integrated Mailchimp, Salesforce and Pardot into client websites
  • Built WooCommerce e-commerce solution for BOA Hydraulics
  • Provided plugin development and theme customization services
  • Worked on CraftCMS platform for building websites

Technologies & Skills

WordPressPHPCraftCMSWooCommerceMarketing Automation